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Category Archives: Social media marketing

Coherent sponsorship policy

A coherent sponsorship policy should be enriched and improved technically with rigor and creativity. Today companies receive many requests for sponsorship from different ambits and provenances, and it’s necessary to diversify, select and target potential sponsors as well as having in mind their specialization and requirements in their sponsorship strategies.

First, the main motivation of the sponsoring company is no longer just the contact with the audience and the media coverage that can be achieved, but the direct relationship with the public institution or private organizer of the sponsored topic. Making sponsorship, the sponsoring company has the opportunity to organize a singular meeting, in addition to identified with the promoter or with a specific business sector.

Secondly, the society calls for a company that continues to thinking about their own economic interest, generating wealth and benefit of effective and rentable way. But also should be transparent, ethical, responsible to the environment, in favor of sustainable growth, sensitive to the neediest groups, advocate for social justice, committed to all audiences of their environment and the set of society.

Third, companies have much of the accumulated wealth, great capacities (technological, research, logistical, organizational), and are very necessary to overcome the problems and imbalances that today’s world presents us. For this reason, the highest ranking international institutions like the UN or the EU, NGOs and society as a whole, call for a solidarity behavior of the company.

Consequently, the concept of corporate social responsibility has become a formidable force in the companies in addition to its conventional social function. They assume a voluntary commitment to all its stakeholders, as well as sustainability, ethics and solidarity. This business behavior will result in a better consideration by their different audiences, and therefore better results in its management.

Featured and voluntary initiatives:

United Nations Global Compact_Guide to Corporate Sustainability.

European Commission_Enterprise and Industry_Corporate social responsibility.

Source of information:

Clotas, Pere. El patrocini empresarial.

Post written by Carmen Rafecas.

Leisure and cultural services

Tourism, the audiovisual sector, cultural heritage, local cultural development and sports have good prospects of expansion. It is a fact, the growing interest of Europeans in general and Spanish in particular, in rural, monumental, cultural, congresses, and nature tourism. New activities arise as sport, spa, equestrian and spiritual tourism. For example, the Barcelona Culture & Leisure programme it was created to enhance its position as a cultural destination and to reap the benefits of the city’s excellent cultural and recreational offering, geared to visitors.


As a result of the new individual and collective needs, and new demands to certain socioeconomic and environmental problems, the Commission of the European Communities, submitted to the European Council in 1993, the White Paper “Growth, competitiveness, employment”. It provided an answer to the new needs of European societies: communication networks within companies, widespread teleworking, widespread access to scientific and leisure database, development of preventive health care and home medicine for the elderly.

After the survey conducted in 1994 in the European Union, seventeen fields where jobs could be created had been identified in all the Member States. This expansion general arises from changing patterns of behavior in households and lively demand for specific services. The next step was to promote the idea of local development and employment initiatives, the cross-roads between job creation, enterprise creation and local development. Depending on the area concerned LDEI distinct between: collective utility services, leisure and cultural services, and certain services for everyday life.

Sources of information:

(PDF) Growth, competitiveness, employment. (Commission of the European Communities, 1993).

(PDF) Local development and employment initiatives. (European Commission, 1996).

Post written by Carmen Rafecas.

LinkedIn Groups

LinkedIn Groups provide a place for professionals in the same industry or with similar interests to share content, find answers, posts and new jobs, make business contacts, and establish themselves as industry experts. Is a great way to share thoughts, articles or other relevant content, websites from your homepage and several other places, and to keep in touch with their members.

There are two types of group discussions whose main difference is who can see the discussions. “Members – only group discussions” can only be seen by their group members and there’s a padlock icon next to the group name. And “open – group discussions” can be seen by anyone on the web and can be shared on other social networking platforms.

If you are a group manager or moderator, you have control over membership, discussions, settings, subgroups, rules and more. You are the ultimate decision maker of what content will be allowed, and have the right to delete discussions and comments. Group managers can send up to one group announcement per week to members who have chosen to receive it.

If you are a group member, you can communicate information, schedules and opinions with your group by starting a discussion or sending a message to one group member at time. You can also use LinkedIn Groups to build and maintain a broader network of professionals you can trust. Fellow group members can help you get ready for an interview or research a topic.

Finally, to become a valued group member make sure your posts are relevant to the interests of the group, invite discussion, keep conversations respectful, avoid self-promotion and provide value to conversation topics. When you start participating in a group, it is useful read the group rules, and if the group doesn’t have rules, send a note to group management for guidance.

Source of information:

LinkedIn Help Center

Post written by Carmen Rafecas.