Approach to social marketing

To get started in social marketing, I use the acronym POST. As explained in the book Growndswell written by Charlene Li and Josh Bernoff, POST is a concept coined by Forrester Research that will help us to approach the social marketing, using the following template: “P” (people) – ¿Where are our target?. Once we are clear, research is […]

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Strategic alliances

Strategic alliances are only a strategic approach, and it makes sense when other internal options are not achievables. Globalization, the increasing complexity of the business environment, increasing customer diversity, and the necessary response speed, are some of the factors that drive a company to establish business partnerships. In this environment, organizations view alliance as a […]

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El análisis de Social Media

El análisis de Social Media es como un trabajo en curso. Hay que aceptar el aprendizaje como objetivo principal y convertirse en estudiante. La recopilación de datos, y más el análisis de datos, requiere esfuerzo para encontrar un equilibrio adecuado entre señal y ruido. Realmente los datos están por todas partes pero identificar los que […]

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Coherent sponsorship policy

A coherent sponsorship policy should be enriched and improved technically with rigor and creativity. Today companies receive many requests for sponsorship from different ambits and provenances, and it’s necessary to diversify, select and target potential sponsors as well as having in mind their specialization and requirements in their sponsorship strategies. First, the main motivation of […]

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Leisure and cultural services

Tourism, the audiovisual sector, cultural heritage, local cultural development and sports have good prospects of expansion. It is a fact, the growing interest of Europeans in general and Spanish in particular, in rural, monumental, cultural, congresses, and nature tourism. New activities arise as sport, spa, equestrian and spiritual tourism. For example, the Barcelona Culture & Leisure […]

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LinkedIn Groups

LinkedIn Groups provide a place for professionals in the same industry or with similar interests to share content, find answers, posts and new jobs, make business contacts, and establish themselves as industry experts. Is a great way to share thoughts, articles or other relevant content, websites from your homepage and several other places, and to […]

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