La planificación en los actos solidarios

La planificación en los actos solidarios requiere mucho tiempo para planificar y deliberar. Su principal dificultad es la falta de presupuesto ya que los fondos suelen ser muy limitados. Sin embargo, hay que recordar siempre que la idea principal del acto es recaudar dinero para apoyar una causa. Por lo tanto, antes de empezar a […]

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El lugar de celebración

El lugar de celebración puede hacer que la reunión sea todo un éxito, o por el contrario puede echarla a perder. El organizador tiene la responsabilidad de asegurarse que el lugar de celebración elegido se adapte a la reunión en cuestión. Por consiguiente, no vale la pena aceptar ningún lugar que no cumpla las expectativas. […]

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Event management strategy

A well planned event at a strategic level must become a brand experience that we can spread online, press, and all marketing tools we can think. We must focus on the strategic goal that the customer wants to achieve, thinking, and develop it carefully. That is to say, make the maximum possible touch points for users […]

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El protocolo aplicado a la restauración

En el campo de la restauración, el acto por excelencia es el banquete, una comida en la que concurren muchas personas para celebrar un acontecimiento. Sin embargo, en todos los ágapes, incluido el vino de honor, la recepción, el cóctel, el buffet, el desayuno de trabajo, el “coffee break” y el “coffee time”, se debe […]

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Protocolo diplomático

Conforme a una perspectiva mundial, las relaciones internacionales median por el buen entendimiento entre los Estados a través de los representantes diplomáticos para mantener la paz y la seguridad internacional. Por ello, la Asamblea General de las Naciones Unidas convocó la Convención de Viena de 1961 cuya principal función fue reglamentar las inmunidades y privilegios […]

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The event ROI Methodology

The return on investment is a way of expressing the contribution to profit made by an event in the corporate world. The profit is the net value created by the event minus the event costs. ROI is the profit expressed as a percentage of the cost of the event and the first planning objective. The […]

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The European Cities Marketing

Events and meetings are those events that arise from a particular need or motivation that can be professional, social or cultural. When this need arises, it will be necessary an organizer that makes such activity appropriately and to help the organization. Event organizers could be companies or individuals who decide to direct the event, or […]

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Before hiring event insurance

Before hiring event insurance, it is necessary to do more work on “what if” scenarios. The event cancelation insurance provides more than financial assistance for the cost associated with cancelling, or rescheduling an event. It is increasing the necessity of a risk management tool for organisers. Understanding the wording of the policy is essential, so […]

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The Global Meetings and Events Expo

As the flagship show of Reed Travel Exhibitions IBTM Portfolio, The Global Meetings and Events Expo present an opportunity to learn and to update on the knowledge, and also a platform for business development. 15.000 professionals, buyers and exhibitors, from over 100 countries are coming together today’s for education, networking and business contacts. The technology enables […]

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Prevention and safety management

Prevention and safety management at congresses requires that all workers need to hire to cover different positions in the assembly, disassembly and onsite must attend to specific training practices usually given in installations where the congress will take place. Training should be planned and practiced in sufficient time, so that all workers can address any […]

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Bid for a congress

Bid for a congress is defined as an invitation to hold an international congress in a country. Normally, the national group or department of the international organization will be responsible for the management of the congress if the bid is successful. Having obtained a commitment, formal invitations can be prepared and the bid project can […]

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