Culture of Peace to drive social change

Tag Archives: Sustainable development

Coherent sponsorship policy

A coherent sponsorship policy should be enriched and improved technically with rigor and creativity. Today companies receive many requests for sponsorship from different ambits and provenances, and it’s necessary to diversify, select and target potential sponsors as well as having in mind their specialization and requirements in their sponsorship strategies.

First, the main motivation of the sponsoring company is no longer just the contact with the audience and the media coverage that can be achieved, but the direct relationship with the public institution or private organizer of the sponsored topic. Making sponsorship, the sponsoring company has the opportunity to organize a singular meeting, in addition to identified with the promoter or with a specific business sector.

Secondly, the society calls for a company that continues to thinking about their own economic interest, generating wealth and benefit of effective and rentable way. But also should be transparent, ethical, responsible to the environment, in favor of sustainable growth, sensitive to the neediest groups, advocate for social justice, committed to all audiences of their environment and the set of society.

Third, companies have much of the accumulated wealth, great capacities (technological, research, logistical, organizational), and are very necessary to overcome the problems and imbalances that today’s world presents us. For this reason, the highest ranking international institutions like the UN or the EU, NGOs and society as a whole, call for a solidarity behavior of the company.

Consequently, the concept of corporate social responsibility has become a formidable force in the companies in addition to its conventional social function. They assume a voluntary commitment to all its stakeholders, as well as sustainability, ethics and solidarity. This business behavior will result in a better consideration by their different audiences, and therefore better results in its management.

Featured and voluntary initiatives:

United Nations Global Compact_Guide to Corporate Sustainability.

European Commission_Enterprise and Industry_Corporate social responsibility.

Source of information:

Clotas, Pere. El patrocini empresarial.

Post written by Carmen Rafecas.

Disaster Risk Reduction

Depends on the kind of government we have, how our financial system works or what we teach in schools, each decision and action, makes us more vulnerable to disasters or more resilient to them. Lessening vulnerability of people, management of the environment and improving early warning for adverse events are examples of Disaster Risk Reduction (DRR) and involves national governments, local government associations, international, regional and civil society organizations, donors, the private sector, academia and professional associations as well as every citizen.

In other words, reducing risk to disasters requires people understanding how they can best protect themselves. Education is a crucial means within local communities around the world to communicate, to motivate, and to engage. Awareness and learning about risks and dangers needs to start in early education, continuing through generations. There are formal and informal ways of exchanging knowledge through experience, information technology, staff training, media and other means that facilitate the sharing of information and knowledge to citizens, professionals and policymakers.

To conclude, around 85 percent of people around the world are exposed to natural hazards and live in developing countries. Therefore, the disaster risk reduction is essential for development to be sustainable in the future and in order to achieve it, should be the top priority of all stakeholders.

Source of information: 

UNISDR – The United Nations Office for Disaster Risk Reduction.

Post written by Carmen Rafecas