Approach to social marketing

To get started in social marketing, I use the acronym POST. As explained in the book Growndswell written by Charlene Li and Josh Bernoff, POST is a concept coined by Forrester Research that will help us to approach the social marketing, using the following template: “P” (people) – ¿Where are our target?. Once we are clear, research is […]

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Self-reflection

Who I am. Carmen Rafecas, with personal brand “menplanner”, passionate Event Organizer and storyteller, links profession and hobby with commitment to understand the “world of peace”. What I want. I want to share my resources with networks to generate new business opportunities. With an open view of the world, I hope to be able to feed the network […]

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Professional approach

My main responsibilities include budgeting, site selection, negotiate with hotels and airlines, creating complete programs for events, trade fairs and exhibitions planning, management of VIP, speakers, suppliers and registrations, onsite coordination, and post-event evaluation. In the future I want to serve the United Nations. With this vision, and to satisfy my need for research and training, […]

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My website strategy

Since opening my personal blog, as a pilot, I can see how my project works in practice, to give form and substance. After six months, it is time to match the probable and possible. I am aware that I am in a phase that requires a lot of energy, which must act fast, adjusting, correcting […]

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