La aplicación de páginas en Facebook

La aplicación de páginas en Facebook, permite crear gratuitamente un pequeño portal dentro de la red de Facebook con información de nuestra empresa, productos o servicios. Y, puesto que admite medir el número de visitas y el número de admiradores, es posible contabilizar el crecimiento y el alcance de nuestra estrategia en esta red social. Facebook insights es […]

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Connect, Learn and Share

Connect, Learn and Share with the TalentCulture in real time, is an exciting experience that I recommend you. Thousands of professionals around the globe join the conversation to share passion for innovation, commitment to collaboration and desire to advance “the world of work”. I regularly read their Blog Insights at TalentCulture.com by expert contributors across the […]

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El libro electrónico

El libro electrónico navega en busca de nuevas oportunidades para mejorar la experiencia de los lectores. Entre otras, hay que destacar la difusión en redes sociales, las descargas en varios formatos, y el streaming En un entorno digital complejo, la experiencia de una lectura individual viaja por las redes sociales y se transforma en lectura […]

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Conocer y experimentar

Del mismo modo que un pintor puede seleccionar los colores de su paleta, las herramientas de tecnología 2.0 permiten conocer personas, lugares y acontecimientos, y crear experiencias nuevas. Conocer y experimentar son dos cosas distintas. Si se observan con la suficiente delicadeza para no provocarlas ni detenerlas, ni coartarlas ni privarlas de la experiencia, los juicios de […]

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Approach to social marketing

To get started in social marketing, I use the acronym POST. As explained in the book Growndswell written by Charlene Li and Josh Bernoff, POST is a concept coined by Forrester Research that will help us to approach the social marketing, using the following template: “P” (people) – ¿Where are our target?. Once we are clear, research is […]

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Self-reflection

Who I am. Carmen Rafecas, with personal brand “menplanner”, passionate Event Organizer and storyteller, links profession and hobby with commitment to understand the “world of peace”. What I want. I want to share my resources with networks to generate new business opportunities. With an open view of the world, I hope to be able to feed the network […]

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El análisis de Social Media

El análisis de Social Media es como un trabajo en curso. Hay que aceptar el aprendizaje como objetivo principal y convertirse en estudiante. La recopilación de datos, y más el análisis de datos, requiere esfuerzo para encontrar un equilibrio adecuado entre señal y ruido. Realmente los datos están por todas partes pero identificar los que […]

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Event management strategy

A well planned event at a strategic level must become a brand experience that we can spread online, press, and all marketing tools we can think. We must focus on the strategic goal that the customer wants to achieve, thinking, and develop it carefully. That is to say, make the maximum possible touch points for users […]

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LinkedIn Groups

LinkedIn Groups provide a place for professionals in the same industry or with similar interests to share content, find answers, posts and new jobs, make business contacts, and establish themselves as industry experts. Is a great way to share thoughts, articles or other relevant content, websites from your homepage and several other places, and to […]

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The Global Meetings and Events Expo

As the flagship show of Reed Travel Exhibitions IBTM Portfolio, The Global Meetings and Events Expo present an opportunity to learn and to update on the knowledge, and also a platform for business development. 15.000 professionals, buyers and exhibitors, from over 100 countries are coming together today’s for education, networking and business contacts. The technology enables […]

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