Coherent sponsorship policy

A coherent sponsorship policy should be enriched and improved technically with rigor and creativity. Today companies receive many requests for sponsorship from different ambits and provenances, and it’s necessary to diversify, select and target potential sponsors as well as having in mind their specialization and requirements in their sponsorship strategies. First, the main motivation of […]

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Business ethics and CSR

In Business ethics and CSR, is necessary to differentiate negotiation and dialogue. The two positions are fair and the decision to adopt one or the other is free, not imposed by law, although denote very different ethical positions. The negotiation values the respective interests, and strength that have each one to coerce other. Unlike, the […]

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