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Tag Archives: Ethics

Coherent sponsorship policy

A coherent sponsorship policy should be enriched and improved technically with rigor and creativity. Today companies receive many requests for sponsorship from different ambits and provenances, and it’s necessary to diversify, select and target potential sponsors as well as having in mind their specialization and requirements in their sponsorship strategies.

First, the main motivation of the sponsoring company is no longer just the contact with the audience and the media coverage that can be achieved, but the direct relationship with the public institution or private organizer of the sponsored topic. Making sponsorship, the sponsoring company has the opportunity to organize a singular meeting, in addition to identified with the promoter or with a specific business sector.

Secondly, the society calls for a company that continues to thinking about their own economic interest, generating wealth and benefit of effective and rentable way. But also should be transparent, ethical, responsible to the environment, in favor of sustainable growth, sensitive to the neediest groups, advocate for social justice, committed to all audiences of their environment and the set of society.

Third, companies have much of the accumulated wealth, great capacities (technological, research, logistical, organizational), and are very necessary to overcome the problems and imbalances that today’s world presents us. For this reason, the highest ranking international institutions like the UN or the EU, NGOs and society as a whole, call for a solidarity behavior of the company.

Consequently, the concept of corporate social responsibility has become a formidable force in the companies in addition to its conventional social function. They assume a voluntary commitment to all its stakeholders, as well as sustainability, ethics and solidarity. This business behavior will result in a better consideration by their different audiences, and therefore better results in its management.

Featured and voluntary initiatives:

United Nations Global Compact_Guide to Corporate Sustainability.

European Commission_Enterprise and Industry_Corporate social responsibility.

Source of information:

Clotas, Pere. El patrocini empresarial.

Post written by Carmen Rafecas.

Business ethics and CSR

In Business ethics and CSR, is necessary to differentiate negotiation and dialogue. The two positions are fair and the decision to adopt one or the other is free, not imposed by law, although denote very different ethical positions. The negotiation values the respective interests, and strength that have each one to coerce other. Unlike, the dialogue values the reasons for each one to defender their position, reasons that others can understand and accept in a reasoned manner.

For building a code of business conduct, is essential to consider the legal and economic framework, and the “corporate culture” of the region in which it is operate. From this view, it is highly recommended keeping the Declaration of Human Rights constantly in mind, also in business. Is a reference, moral, supreme, and common standard of achievement for all peoples and all nations, which born of consensus in difficult times for humanity development.

On the other hand, there may arise a conflict of interest between companies and some of its stakeholders (employees, suppliers, customers, competitors, public administration, geographic and human environment). Therefore, it must set up mechanisms to resolve such conflicts regularly. The EU promotes the corporate social responsibility understood as economic, social and environmental, which goes beyond legal requirements, providing a fair treatment of stakeholders, dialoguing with them.

Sources of information:

(PDF) Universal Declaration of Human Rights

(PDF) Green Paper_EU

Post written by Carmen Rafecas.