Mission statement captures in a few sentences the essence of the business’s goals and the philosophies underlying them. Once we have designed the target market it is recommended create it, to reflect every facet of the business: the range and nature of the products offered, pricing, quality, service, marketplace position, growth potential, use of technology, and the relationships with customers, employees, suppliers, competitors and the community.

To make this concept more understandable, business professionals start a project through a vision or a strategic perspective, which enables to locate a business opportunity or anticipate a demand, and evaluate it through a feasibility study of the target market, that guarantees as far as possible, is adopted a sensible decision based on rigorous data. Then, business opportunities are detailed in an operational plan that allow to see a profitable vision.

An example of a remarcable mission statement is the Directorate General contribution to EU goals in the digital age: human advancement, fairness, jobs and growth, fostering innovation, creativity, culture, excellent research and competitive markets as well as trustable, accessible and positive digital experience for every European citizen. Progress on each priority can be measured via indicators which draw on a reliable data, and the work of DG can be tracked over time.

Link of interest:

Communications Networks, Content and Technology. European Commission Directorate General.

Post written by Carmen Rafecas.