As the flagship show of Reed Travel Exhibitions IBTM Portfolio, The Global Meetings and Events Expo present an opportunity to learn and to update on the knowledge, and also a platform for business development. 15.000 professionals, buyers and exhibitors, from over 100 countries are coming together today’s for education, networking and business contacts.
The technology enables planners to get more information about delegates, to learn about their needs and expectations, and to design and tailor meetings based on requirements with the availability of big data, either during the registration process or at event, thanks to an app, and to adapt the program accordingly.
A lot of work is done on content management before and after the show and the content marketing strategy is the priority for IBTM Portfolio.
Organised by Reed Travel Exhibitions
Post written by Carmen Rafecas.